Tuesday, June 16, 2009

cost and reward

i finally figured out the meaning, the substance, behind conversations and more specifically what's needed to turn a response. basically, i understood the concepts of delivering a pitch to someone, trying to persuade she or he one way or the other, for whatever it is that's wanted by the pitcher. in other words, i know the pieces of lots of things but now i finally figured out the bigger picture, with all of the pieces fitting next to each other.

this understanding of the bigger picture in turn makes other pieces, previously not related, now somehow intertwined with now even a bigger picture. yes, it's a frick'n snow ball.



if you have no idea what i'm talking about i'll explain it for ya:

if i had a girl friend and i wanted to take her with me to a party, i would tell her, "hey, i'm going to 'insert address', did ya wanna come with me?"

under the normal status of a "dating" relationship, the average answer would be, "yes, i'd love to go!"

if we were to really guess what the answer were to be we'd be stuck thinking about the possibilities for two days because, of course, the girl would think, "why did you make plans without me in the first place", "who invited you?", "is SHE going to be there?", "i wanted to spend time with you", or "we had plans that day anyways."

anyways.

it all comes down to COST and REWARD. if you figure out the cost of the job and the reward afterwards is at least the same, if not a whole lot better, the person you're pitching to will be more willing to agree.

back to the girl friend thing: the cost is her TIME and the reward is your TIME. this shows relationships are on a fairness level and both parties need to give and take equally.

relating this concept to a business man: idea man talks to money man about new business plan he wants to pursue. idea man researches topics and calculates cost of project total. then he researches income and calculates profits. the cost is MONEY and the reward is MONEY. provide the evidence for the returns on investments. the more solid the evidence and the larger the return will also increase the likelihood of success.

where to go from here... (as in, now we know how the structure of pitching, and it's everyday use by everybody in the world. take what you know and apply it to the bigger picture)

there's endless options really but here's one:
ok, so this is the answer to why there's marketing and secondly, why there's all this bull shit and lying that are painted on products and services. the product NEEDS a good return or no deal. well then, i suppose that just makes "your product" better than their product. we just need an extra $35,000 for an actor and a tv spot to get the word out.

the other thought:
if you can understand this concept then you can start to understand the thought process behind someones actions and dialogue. question what you don't understand in a conversation (it's like buying insurance), because if you act like you know and it turns out you're lying, it not only makes you look bad but more importantly shows your weakness. show your eagerness to learn instead of weakness and hiding.


ok, i could go on, maybe i'll come back to this later, i gots other shit on my mind :)

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